CONCEPT​

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The skincare product market has been getting more competitive. In particular, multinational skincare brands have the resources to promote their brands to a massive audience. How can local e-commerce brands like LUDEYA, break into the market and establish a prominent brand presence in Taiwan?

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We found that most skincare brands define a beautiful woman as having perfect, white and flawless skin. Not only does Ludeya produce high-quality products that effectively moisturize the surface of the skin; they also prioritize and support women to cultivate their ‘inner beauty.’  

LUDEYA believes that beauty is not only skin-deep, but it’s also important for women to follow their aspirations and dreams.  Inner beauty is what makes a woman most beautiful.

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LUDEYA’s Deep Beauty Online Photo Exhibition: Live out your Deep Beauty involved the following:

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• Invited female photographer, Yu-Wei to capture deep beauty stories from 13 ordinary women who worked in different industries.

• The Deep Beauty Online Photo Exhibit combined both photography and video to convey a multi-faceted definition of beauty; beyond skin deep.

• Shared different deep beauty stories via social media such as Facebook and Instagram.