Taiwan Small Bites Big Flavor
2019 Young Lions Competition Taiwan
• 2019 Cannes Young Lions Competition - 3rd Place (Taiwan), Public Relations Category
• Shared by the Ministry of Foreign Affairs, ROC（Taiwan）
• 2019 Agency & Advertiser of the Year, Story Marketing of The Year - Bronze
• 2019 Digital Singularity Award,Best Entertainment Content - Nominee
• Reported by 40 media outlets
• Achieved over 2 million views on social media (Facebook, Instagram, and YouTube)
• Featured on China Airlines in-flight TV entertainment
• Reached almost 9 million visitors via Taiwan Taoyuan International Airport, Taipei Songshan Airport, Taoyuan Metro, and China Airlines
ROLE : CREATIVE INTEGRATOR
-Responsibilities-
• Conceptualized ideas & copywriting
• Researched social media usage patterns
• Strategized for social media maximum exposure
• Crafted and integrated ideas into an action plan
• Pitched and presented the project to the judging panel in English
• Devised scripts for the narration of the videos
• Created social media content and case film scripts
• Provided assistance and consultation during shooting
IDEA
How to promote Taiwan sightseeing via a film?
Taiwan is a small island trying so hard to be seen by the world. It is always discussed by its political problems and natural disasters. We found that people not only love food but also love sharing food, moreover, Taiwanese cuisines are always reported by international media.
Our idea is Taiwan Small Bites Big Flavor, we create three authentic Taiwanese food in mini size.We established the first ever Taiwanese mini street food channel to get attention worldwide.
The world famous
Bubble tea
The must-eat food in Taiwan
Oyster omelet
The best Taiwanese food listed by CNN
Braised pork rice
Case Film
