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Nowadays, consumers are more informed about skin care, so women would rather wear sunscreen for its protective benefits than use body whitening lotions. We were faced with the challenge of figuring out how Nivea could increase the sales of their Body Whitening Lotion product. We found that there wasn’t a standardized definition of ‘white skin.’ Also, being lighter in skin tone didn’t influence how people perceived a woman’s beauty.  Overall, women value confidence more than having a whiter skin appearance.

We gathered together four different types of celebrities and KOLs to ask them questions about what makes them confident. These attractive women shared how devoted they were to their life’s passions and interests.  These four women prove that who they are is more than ‘skin deep’; it’s their confidence that defines who they are.