New Balance Lifestyle
Social Media Platform
Social Media Management
• A growth of over 20,000 Facebook followers within 3 months
• 2017 Digital Singularity Award - Best Social Marketing (Category)
ROLE : CREATIVE INTEGRATOR
-Responsibilities-
• Planned a social media content calendar
• Created a brand character that appealed to the consumer base
• Copywrote content posts
• Selected social media content
NB Lifestyle Persona
Urban hip lingo
Trend Setter
Risk Taker
Age 25-30
I am what I wear
Live life to the fullest
MISSION 247
As 247 Campaign went on, while Crowd Lu was doing his mission, we not only invited people to answer question related to 247, but also give limited 247 postcard to people who join this interaction. It created more social engagement and got a lot attention on social media.
SNEAKERS NEWS UPDATES
SNEAKERS NEW UPDATES
